This project was part of a larger brief for the fictional Glasgow TYPO talks conference being held at the Lighthouse Gallery and this part involved producing a brochure/magazine for the event. TYPO Glasgow needed to be promoted for its inaugural year so the first requirement was to create a logo and visual identity. This was to reflect its inspiring and eclectic nature, its young and creative approach while incorporating a sense of respect for the craft and skills inherited from the past.
The TYPO International Design Talks is a real design conference taking place every year, held in either Berlin, London or (this year) San Francisco and it is a mecca for designers from all fields. Each year the talks have a chosen theme, 2014’s being ‘Rhythm’ with the aim to explore the cadence of the creative process, the underlying tempo of inspiration, and the beats of the design experience. Speakers have been invited from a broad range of creative industries: thinkers, practitioners, filmmakers, crafts people, typographers and designers to give a good representation of the healthy creative industry of Scotland and a commentary of the current state of graphic design, typography and visual communication.
Geometric artwork by Andy Gilmore 'Activities of the Inanimate'
The front cover had the TYPO logo laser cut through to give a glimpse of the vivid colours of the artwork behind. The accompanying text required for the front cover was etched also using a laser cutter, this gave a subtle burn and relief, which allows for further play with light in addition to that of the cut out, however does not detract too much attention from the key focus of the TYPO logo.
All images are duotones, each douple page spead having its own single colour throughout.
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